the important stuff
I graduated from University of Central Florida with a B.S. in Business Administration (and a minor in Anthropology). My education taught me strategy and critical thinking and I learned everything else on my own. Since college, I’ve done digital marketing for for start-ups, LLC’s, mid-size companies, large corporations, and the hard-working individuals who took the leap and started their own business.
I’ve spent almost a decade in the industry: managing ecommerce websites, styling product shoots, optimizing websites, and creating digital content for sites and social media platforms. I’ve worked in high fashion and higher education. I’ve done freelance projects for authors, teachers, friends, and family.
One of my favorite things about what I do is taking a deep dive into data to find out what’s working and what needs some work. My specialty is analytics and understanding consumer audiences. My philosophy is “if it’s not working, find out why and adjust.”
Street Cred: LinkedIn
the fun stuff
I’ve been tinkering with websites since I was 9 years old with the family desktop using AOL dial-up and a free site builder called GeoCities #RIP. My first website was a Sailor Moon fan page followed by a Harry Potter fan page. Much to the world’s dismay, they no longer exist. So yeah, I’m a nerd. Nerds are awesome.
I started making my own graphics and editing photos for high school projects which evolved into a passionate romance with Adobe Photoshop. That thing is seriously the single most useful program I’ve ever learned. I took after my dad and am a lifelong writer; writing poems, short-stories, and, of course, site copy.
Digital Marketing was kind of a natural path for me to unknowingly go down. This field didn’t exist when I was a kid dreaming about what I wanted to be when I grew up. I wanted to be creative and I wanted to help others achieve their dreams. I definitely found my calling.
When I’m not on the computer I’m outside in the wilderness. I love to travel the world and take advantage of the year round warm weather in Florida. You can always find me at the beach, in a kayak, or exploring a state park.
❤️ Amy P
Founder; specializes in strategy, consulting, and content creation.